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Former Vegamour and DevaCurl CEO succeeds Derrick Porter, who moves to company's board of directors after 18 years as chief executive officer.
September 4, 2024
By: Lianna Albrizio
Associate Editor
Beauty Industry Group (BIG) has named Robert Schaeffler CEO. Schaeffler succeeds Derrick Porter, who is transitioning to the company’s board of directors after 18 years as CEO. Schaeffler joins BIG with an 18-year history leading brands in the hair and broader beauty industry. Officials say he brings a proven track record of building strong brand identities, modernizing go-to-market strategies, optimizing consumer and stylist experiences and driving meaningful revenue and profit grow...
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